Our work · Corporate services
GAL Global Advisory
A Singapore corporate service provider. Most of the companies it sets up are owned from outside Singapore.
The brief behind the brand
The firm wants founders abroad to choose Singapore, and to choose GAL to set them up. Its logo is already a gold globe.
The signature idea
The logo comes alive
The gold globe from GAL's logo became a live globe that tours the countries their clients come from and lights a route from each one to Singapore, beside the line “Incorporating in Singapore, from anywhere”. The brand mark is the message: from anywhere, to here.
How it works
- It tours 21 markets on its own.
- It turns so both ends of each route face you.
- A route lights up only once the country’s name is showing.
- After 8 routes, a finale lights them all together, with no names overlapping.
- Drag it to spin; the tour carries on when you let go.
Other touches made for this client
- A services catalogue that includes notarisation, legalisation and apostille, added when the client asked.
- A buttons-only FAQ helper: quick answers, no chatbot, on purpose.
- Smooth page transitions, with the header held still.
- Checked on 11 screen sizes, including phones held sideways.
- A contact form proven to work end to end.
Every business has a signature like this.
For a bakery it’s walking in the door; for a firm with clients abroad, it’s the world. We find yours.